Book Review: Brad Stone. The Everything Store: Jeff Bezos and the Age of Amazon

With The Everything Store: Jeff Bezos and the Age of Amazon, technology journalist Brad Stone set out to write the “seminal” book about Amazon. Although Bezos did not consent to being interviewed for the book, he approved interviews with other Amazon executives, as well as friends and family, making The Everything Store the first book about Amazon to have the authorization of its subject. The result, based on 300 interviews, as well as Stone’s fifteen years of reporting for Newsweek, the New York Times, and Businessweek, is a deftly crafted biography of both Amazon, the company, and Jeff Bezos, the man. Much of Amazon’s (and Bezos’s) story has been told before, either in the business press or in a few books about Bezos and Amazon’s early years: Robert Spector’s Get Big Fast (2000); James Marcus’s Amazonia: Five Years at the Epicenter of the Juggernaut (2004); or in Mark Liebovich’s The New Materialists (2000). But no significant book about Amazon has been published in ten years, which makes Stone’s book all the more welcome. He not only takes the story forward but he enriches what is known with new details and testimony, weaving together an immense amount of material into a readable, compelling account of a complex, dynamic company and its driven founder.