Editorial Workflows for Multimedia-Rich Scholarship

This article describes a body of academic research genres in which multimedia is a primary mode of argumentation. These genres, called webtexts, require editors and publishers to think differently about how to support, manage, and publish them through editorial workflows that accommodate their unique multimedia designs. This article provides a brief history and current state of webtext publishing and offers specific recommendations that editors and publishers can consider when integrating multimedia into their digital workflows.