Identifier and Metadata Standards for e-Commerce—Responding to Reality in 2011

This paper looks at the reality of implementation of e-commerce standards in the book and journal supply chains, and at where the barriers are to more widespread implementation. It compares this with the situation in other media, and looks at some of the challenges of convergence and divergence. Although the challenges identified are considerable, it finishes by discussing why there may be reasons for optimism about the future.