The Publisher Playbook: A Brief History of the Publishing Industry’s Obstruction of the Library Mission

Abstract:  Libraries have continuously evolved their ability to provide access to collections in innovative ways. Many of these advancements in access, however, were not achieved without overcoming serious resistance and obstruction from the rightsholder and publishing industry. The struggle to maintain the library’s access-based mission and serve the public interest began as early as the late 1800s and continues through today. We call these tactics the “publishers’ playbook.” Libraries and their readers have routinely engaged in lengthy battles to defend the ability for libraries to fulfill their mission and serve the public good. The following is a brief review of the times and methods that publishers and rightsholder interests have attempted to hinder the library mission. This pattern of conduct, as reflected in ongoing controlled digital lending litigation, is not unexpected and belies a historical playbook on the part of publishers and rightsholders to maximize their own profits and control over the public’s informational needs. Thankfully, as outlined in this paper, Congress and the courts have historically upheld libraries’ attempts to expand access to information for the public’s benefit.

 

Publishers Get One Step Closer To Killing Libraries

Last Monday was the day of the oral arguments in the Big Publishers’ lawsuit against libraries in the form of the Internet Archive. As we noted mid-week, publishers won’t quit until libraries are dead. And they got one step closer to that goal on Friday, when Judge John Koetl wasted no time in rejecting every single one of the Internet Archive’s arguments.

The fact that the ruling came out on the Friday after the Monday oral arguments suggests pretty strongly that Judge Koeltl had his mind made up pretty quickly and was ready to kill a library with little delay. Of course, as we noted just last Wednesday, whoever lost at this stage was going to appeal, and the really important stuff was absolutely going to happen at the 2nd Circuit appeals court. It’s just that now the Internet Archives, and a bunch of important copyright concepts, are already starting to be knocked down a few levels.

I’ve heard from multiple people claiming that of course the Internet Archive was going to lose, because it was scanning books (!!) and lending them out and how could that be legal? But, the answer, as we explained multiple times, is that every piece of this copyright puzzle had already been deemed legal.

And the Internet Archive didn’t just jump into this without any thought. Two of the most well known legal scholars regarding copyright and libraries, David Hansen and Kyle Courtney, had written a white paper detailing exactly how and why the approach the Internet Archive took with Controlled Digital Lending easily fit within the existing contours and precedents of copyright law.

But, as we and others have discussed for ages, in the copyright world, there’s a long history of courts ignoring what the law actually says and just coming up with some way to say something is infringement if it feels wrong to them. And that’s what happened here.

A key part of the ruling, as in a large percentage of cases that are about fair use, is looking at whether or not the use of the copy is “transformative.” Judge Koeltl is 100% positive it is not transformative.

There is nothing transformative about IA’s copying and unauthorized lending of the Works in Suit.7 IA does not reproduce the Works in Suit to provide criticism, commentary, or information about them. See 17 U.S.C. § 107. IA’s ebooks do not “add[] something new, with a further purpose or different character, altering the [originals] with new expression, meaning or message.” Campbell, 510 U.S. at 579. IA simply scans the Works in Suit to become ebooks and lends them to users of its Website for free. But a copyright holder holds the “exclusive[] right” to prepare, display, and distribute “derivative works based upon the copyrighted work.”

But… there’s a lot more to “transformative” use than simply adding something new or altering the meaning. In many cases, fair use is found in cases where you’re copying the exact same content, but for a different purpose, and the Internet Archive’s usage here seems pretty clearly transformative in that it’s changing the way the book can be consumed to make it easier for libraries to lend it out and patrons to read it. That is, the “transformation” is in the way the book can be lent, not the content of the book.

I know many people find this strange (and the judge did here as well) saying things like “but it’s the whole work.” Or “the use is the same because it’s still just reading the book.” But the Supreme Court already said, quite clearly, that such situations can be fair use, such as in the Sony v. Universal case that decided VCRs were legal, and that time shifting TV shows was clear fair use. In that ruling, they even cite Congress noting that “making a copy of a copyright work for… convenience” can be considered fair use.

Unfortunately, Judge Koeltl effectively chops away a huge part of the Sony ruling in insisting that this is somehow different.

But Sony is plainly inapposite. IA is not comparable to the parties in Sony — either to Sony, the alleged contributory copyright infringer, or to the home viewers who used the Betamax machine for the noncommercial, nonprofit activity of watching television programs at home. Unlike Sony, which only sold the machines, IA scans a massive number of copies of books and makes them available to patrons rather than purchasing ebook licenses from the Publishers. IA is also unlike the home viewers in Sony, who engaged in the “noncommercial, nonprofit activity” of viewing at a more convenient time television programs that they had the right to view for free at the time they were originally broadcast. 464 U.S. at 449. The home viewers were not accused of making their television programs available to the general public. Although IA has the right to lend print books it lawfully acquired, it does not have the right to scan those books and lend the digital copies en masse.

But note what the Judge did here. Rather than rely on the text of what the Supreme Court actually said in Sony, he insists that he won’t apply the rules of Sony because the parties are different. But if the basic concepts and actions are covered by the Sony ruling, it seems silly to ignore them here as the judge did.

And the differences highlighted by the court here have no bearing on the actual issues and the specifics of fair use and the law. I mean, first of all, the fact that Koeltl claims that the Internet Archive is not engaged in “noncommercial, nonprofit activity” is just weird. The Internet Archive is absolutely engaged in noncommerical, nonprofit activity.

The other distinctions are meaningless as well. No, IA is not building devices for people to buy, but in many ways IA’s position here should be seen as stronger than Sony’s because Sony actually was a commercial operation, and IA is literally acting as a library, increasing the convenience for its patrons, and doing so in a manner that is identical to lending out physical books. Sony created a machine, Betamax, that copied TV shows and allowed those who bought those machines to watch the show at a more convenient time. IA created a machine that copies books, and allows library patrons to access those books in a more convenient way.

Also, the Betamax (and VCR) were just as “available to the general public” as the Internet Archive is. The idea that they are substantially different is just… weird. And strikes me as pretty clearly wrong.

There’s another precedential oddity in the ruling. It relies pretty heavily on the somewhat terrible fair use ruling in the 2nd Circuit in the Warhol Foundation v. Goldsmith case. That case was so terrible that we (at the Copia Institute) weighed in with the Supreme Court to let them know how problematic it was, and the Supreme Court is still sitting on a decision in that case.

Which means the Supreme Court is soon to rule on it, and that could very much change or obliterate the case that Judge Koeltl leans on heavily for his ruling.

Here, Judge Koeltl repeatedly goes back to the Warhol well to make various arguments, especially around the question of the fourth fair use factor: the effect on the market. To me, this clearly weighs towards fair use, because it’s no different than a regular library. Libraries are allowed to buy (or receive donated) books and lend them out. That’s all the Open Library does here. So to argue there’s a negative impact on the market, the publishers rely on the fact that they’ve been able to twist and bend copyright law so much that they’ve created a new, extortionate market in ebook “licenses,” and then play all sorts of games to force people to buy the books rather than check them out of the library.

Judge Koeltl seems particularly worried about how much damage this could do this artificially inflated market:

It is equally clear that if IA’s conduct “becomes widespread, it will adversely affect the potential market for the” Works in Suit. Andy Warhol Found., 11 F.4th at 48. IA could expand the Open Libraries project far beyond the current contributing partners, allowing new partners to contribute many more concurrent copies of the Works in Suit to increase the loan count. New organizations like IA also could emerge to perform similar functions, further diverting potential readers and libraries from accessing authorized library ebooks from the Publishers. This plainly risks expanded future displacement of the Publishers’ potential revenues.

But go back and read that paragraph again, and replace the key words to read that if libraries become widespread, it will adversely affect the potential market for buying books in bookstores… because libraries would be “diverting potential readers” from purchasing physical books, which “plainly risks expanded future displacement of the Publishers’ potential revenues.”

Again, the argument here is effectively that libraries themselves shouldn’t be allowed. And that seems like a problem?

Koeltl also falls into the ridiculous trap of saying that “you can’t compete with free” and that libraries will favor CDL-scanned books over licensed ones:

An accused infringer usurps an existing market “where the infringer’s target audience and the nature of the infringing content is the same as the original.” Cariou, 714 F.3d at 709; see also Andy Warhol Found., 11 F.4th at 50. That is the case here. For libraries that are entitled to partner with IA because they own print copies of books in IA’s collection, it is patently more desirable to offer IA’s bootleg ebooks than to pay for authorized ebook licenses. To state the obvious, “[i]t is difficult to compete with a product offered for free.” Sony BMG Music Ent. v. Tenenbaum, 672 F. Supp. 2d 217, 231 (D. Mass. 2009).

Except that’s literally wrong. The licensed ebooks have many features that the scanned ones don’t. And many people (myself included!) prefer to check out licensed ebooks from our local libraries rather than the CDL ones, because they’re more readable. My own library offers the ability to check out books from either one, and defaults to recommending the licensed ebooks, because they’re a better customer experience, which is how tons of products “compete with free” all the time.

I mean, not to be simplistic here, but the bottled water business in the US is an over $90 billion market for something most people can get for free (or effectively free) from the tap. That’s three times the size of the book publishing market. So, uh, maybe don’t say “it’s difficult to compete with free.” Other industries do it just fine. The publishers are just being lazy.

Besides, based on this interpretation of Warhol, basically anyone can destroy fair use by simply making up some new, crazy, ridiculously priced, highly restrictive license that covers the same space as the fair use alternative, and claim that the alternative destroys the “market” for this ridiculous license. That can’t be how fair use works.

Anyway, one hopes first that the Supreme Court rejects the terrible 2nd Circuit ruling in the Warhol Foundation case, and that this in turn forces Judge Koeltl to reconsider his argument. But given the pretzel he twisted himself into to ignore the Betamax case, it seems likely he’d still find against libraries like the Internet Archive.

Given that, it’s going to be important that the 2nd Circuit get this one right. As the Internet Archive’s Brewster Kahle said in a statement on the ruling:

“Libraries are more than the customer service departments for corporate database products. For democracy to thrive at global scale, libraries must be able to sustain their historic role in society—owning, preserving, and lending books.

This ruling is a blow for libraries, readers, and authors and we plan to appeal it.”

What happens next is going to be critical to the future of copyright online. Already people have pointed out how some of the verbiage in this ruling could have wide reaching impact on questions about copyright in generative AI products or many other kinds of fair use cases.

One hopes that the panel on the 2nd Circuit doesn’t breezily dismiss these issues like Judge Koeltl did.

The Internet Archive has lost its first fight to scan and lend e-books like a library – The Verge

“A federal judge has ruled against the Internet Archive in Hachette v. Internet Archive, a lawsuit brought against it by four book publishers, deciding that the website does not have the right to scan books and lend them out like a library.

Judge John G. Koeltl decided that the Internet Archive had done nothing more than create “derivative works,” and so would have needed authorization from the books’ copyright holders — the publishers — before lending them out through its National Emergency Library program….

The Internet Archive says it will appeal. “Today’s lower court decision in Hachette v. Internet Archive is a blow to all libraries and the communities we serve,” Chris Freeland, the director of Open Libraries at the Internet Archive, writes in a blog post. “This decision impacts libraries across the US who rely on controlled digital lending to connect their patrons with books online. It hurts authors by saying that unfair licensing models are the only way their books can be read online. And it holds back access to information in the digital age, harming all readers, everywhere.”

The two sides went to court on Monday, with HarperCollins, John Wiley & Sons, and Penguin Random House joining Hachette as plaintiffs….”

The Fight Continues – Internet Archive Blogs

“Today’s lower court decision in Hachette v. Internet Archive is a blow to all libraries and the communities we serve. This decision impacts libraries across the US who rely on controlled digital lending to connect their patrons with books online. It hurts authors by saying that unfair licensing models are the only way their books can be read online. And it holds back access to information in the digital age, harming all readers, everywhere.

But it’s not over—we will keep fighting for the traditional right of libraries to own, lend, and preserve books. We will be appealing the judgment and encourage everyone to come together as a community to support libraries against this attack by corporate publishers….”

Press conference statement: Brewster Kahle, Internet Archive – Internet Archive Blogs

“The Internet Archive is a library I founded 26 years ago. This library has brought hundreds of years of books to the wikipedia generation, and now 4 massive publishers are suing to stop us….

Here’s what’s at stake in this case: hundreds of libraries contributed millions of books to the Internet Archive for preservation in addition to those books we have purchased. Thousands of donors provided the funds to digitize them.   

The publishers are now demanding that those millions of digitized books, not only be made inaccessible, but be destroyed.

This is horrendous.   Let me say it again– the publishers are demanding that millions of digitized books be destroyed.

And if they succeed in destroying our books or even making many of them inaccessible, there will be a chilling effect on the hundreds of other libraries that lend digitized books as we do….”

Book Publishers Won’t Stop Until Libraries Are Dead

Earlier this week there was finally a hearing in the case brought by the big book publishers to kill off libraries. That, of course, is not how the publishers describe the lawsuit, but it’s absolutely what the lawsuit is about.

We’ll get to some of the details in a moment, but we’ve joked in the past that if libraries were new today there’s no way that book publishers would let them exist. In some ways they’re a legacy holdover from before publishers had that much power. The attack on controlled digital lending (CDL) more or less proves this.

As much as publishers like to claim they “love libraries,” their actions here speak quite clearly that they would destroy them if they could. Controlled digital lending is no different from how a library lends out books today. In both cases, it gets a physical copy of the book (either through purchase or donation), and then proceeds to lend out that copy. With a physical library it’s literally that physical copy. With CDL it’s a scan of that book, but the scan is tied to the physical copy, so that if a digital copy is loaned out, no one else can take out another copy.

Every part of that has been deemed legal. Copyright law already has first sale rights, written directly into the law and allow for the lending or reselling of copyright-covered works without a license or permission. Similarly libraries are given explicit rights to make copies, so long as those collections are made available to the public. On top of that, courts have determined, multiple times, that book scanning itself is fair use for libraries.

So, literally each separate component of what is happening with Controlled Digital Lending has already been deemed to be legal and exactly what we expect libraries to do.

To counter this, publishers (and their supporters, which unfortunately include some authors) argue that (1) this interferes with the market for licensed ebooks, and (2) that there is a real difference in lending out the digital scans: that they don’t deteriorate the way that physical books do.

There are simple answers to both of these. First, (1) is a preposterous argument because (yet again) you could say the exact same thing for regular, existing libraries. The question is not must copyright enable any market. It’s whether or not copyright allows certain behaviors, and here it absolutely does. And that doesn’t even get into the fact that the big publishers have turned licensed ebooks for libraries into an extortionate, nonsense scheme to effectively block libraries from lending ebooks at all. If anything, what’s happened in the market for licensed ebooks to libraries actually helps to prove why we need controlled digital lending in the first place.

As for (2) that argument is also garbage for a number of reasons, most notably that official ebooks are just generally way more useful than the scanned ebooks anyway. The formatting is better, they’re designed to work better on ebook readers which provide additional features. In almost every case, scanned CDL books are a second-best choice compared to what else is available. In other words, it’s most likely only used when other options aren’t readily available.

But, again, the legacy book publishing world is really admitting they hate libraries. Somewhat incredibly-timed, the same day as the hearing in this lawsuit, a tweet went viral highlighting a laughably wrong copyright statement from a “dark fantasy romance series” called “Zodiac Academy” by authors Caroline Pekcham and Susanne Valenti. The verbiage on the copyright page is so over the top that it made me wonder if it was parody:

It reads:

This book is licensed for your personal enjoyment only.

This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it wasn’t purchased for your use only, then please return to your favorite book retailer and purchase your own copy. Thank you for respecting the hard work of this author.

All rights reserved.

That’s not how any of this works. The very next line says “This is a work of fiction” which is supposed to apply to the book itself, but could accurately be used to describe the “license” claims above it. A license for written works is limited to what the author can claim under copyright law, and as noted above, none of what is claimed here is allowed under copyright law, meaning that this license itself is a form of copyfraud: it attempts to limits a users’ own rights through deception regarding the actual limits of copyright law.

This particular bit of nonsense has shown up on Reddit in the past as well, but went even more viral this time, and at a perfect time to highlight just how much the modern publishing industry (and some of the authors they’ve dragged along with them) absolutely would destroy libraries if given the opportunity.

And that brings us to the hearing. You never quite know how a judge is going to rule, and from the descriptions of the arguments in court it sounds like Judge John Koeltl asked tough questions of both sides. He challenged the publishers to explain if they had any evidence that the Internet Archive’s Open Library caused them any harm (as their own bottom lines grew massively after it was opened).

However, he also questioned whether or not the Internet Archive really has the right to make copies. The answer to that question should be obviously yes, based on the law and the case law on this matter, but you never know how judges will rule. The publishers, for their part, tried to argue away their successful pandemic run by arguing… they should have made even more money:

During this same time, however, the book publishing industry experienced so much demand that revenues rose by 12 percent, amounting to a $3 billion spike in sales by 2021, Publishers Weekly reported. Because publishers profited when the National Emergency Library was made available, Koeltl pushed back on McNamara, asking how to reconcile the surge in profits with allegations of harm caused.

McNamara seemed to suggest that publishers would have been further enriched if not for IA providing unprecedented free, unlimited e-books access. She also told Koeltl that publishers suing—Hachette, HarperCollins, Penguin Random House, and Wiley—are concerned that there are already some libraries avoiding paying e-book licensing fees by partnering with IA and making their own copies. If the court sanctioned IA’s digitization practices and thousands of libraries started digitizing the books in their collections, the entire e-book licensing market would collapse, McNamara suggested.

But, uh, the same argument could be easily made against existing libraries. And yet, we treasure them and they’ve done nothing to destroy the book market (and much to help it!). The lawyer for the publishers also trotted out this debunked nonsense:

“Free is an insurmountable competitor,” the publishers’ complaint said.

I mean, we’ve been hearing that stupid line for ages, and it’s never been true. As I noted nearly two decades ago, saying you can’t compete with free, is actually an admission that you can’t compete at all. As noted above, there is a qualitative difference between scanned ebooks and licensed ones, but the publishers don’t even seem to recognize this, which is incredible.

There’s also this nonsense from former Copyright Office boss, now publisher top lobbyist, Maria Pallante (who Ars bizarrely describes as “a chief executive” rather than the chief executive):

A chief executive of the Association of American Publishers, Maria Pallante, told The Wall Street Journal that if IA’s conduct “is normalized, there would be no point to the Copyright Act.”

That’s utter nonsense. Again, apply that same reasoning to libraries. What the Internet Archive is doing here is not only blessed by the Copyright Act, it’s no different than what libraries already do.

Either way, now we wait. Whatever outcome in this case, it will surely be appealed, and that’s where the real battle will happen. Hopefully Judge Koeltl starts things off on the right foot.

Oh, one side note, that book with the nonsense copyrfraud “personal use” license? I’m happy to see the following:

Maybe Publishers Should “Love” Libraries a Little Less? — As in guillotine…

“And now, the Association of American Publishers (AAP) is backing an anti-library coalition with other association partners, even pulling in other media industries in, too?

The initial members of the Protect the Creative Economy Coalition include the American Booksellers Association, Authors Guild, Association of American Publishers, National Music Publishers Association, News Media Alliance, and the Independent Book Publishers Association, as well as the Copyright Alliance.

If the American Library Association had a spine and any real power, they’d be pushing back hard against this coalition, starting with not allowing any participating publishers to exhibit this summer at their Annual Conference, and making all of their books ineligible for awards.

That definitely won’t happen, of course, so once again, individual librarians will be left to fend for themselves, and publishers will continue to show their “love” for libraries by abusing them in court and whisper networks, while gaslighting them everywhere else.”

Publishers have long hated libraries; here’s the history, and the next attack – Walled Culture

“The most recent example in “The Publisher Playbook” of companies doing their utmost to limit what libraries can make available is the terrible lawsuit against the Open Library for daring to increase access to books during the Covid pandemic. Today, 20 March 2023, the Southern District Court of New York will be hearing the oral arguments in this important case.

The penultimate example of the new research is litigation against US state legislation promoting fair and equitable ebook access. Walled Culture wrote about this back in December 2021, when US publishers sued to stop a Maryland law that would require publishers to license ebooks on “reasonable terms”. Hardly unreasonable, you might have thought, but the publishers disagreed, sued – and unfortunately won….

The model language has been introduced in bills in two states, Massachusetts and Hawaii, but more are in the works, apparently. Of course, publishers are already trying to paint this approach as “unconstitutional”, and they will doubtless challenge proposed laws in the courts. And so the battle between libraries and the publishing industry continues….”

Librarians should stand with the Internet Archive (opinion)

“The Internet Archive, a nonprofit library in San Francisco, has grown into one of the most important cultural institutions of the modern age. What began in 1996 as an audacious attempt to archive and preserve the World Wide Web has grown into a vast library of books, musical recordings and television shows, all digitized and available online, with a mission to provide “universal access to all knowledge.”

Right now, we are at a pivotal stage in a copyright infringement lawsuit against the Internet Archive, still pending, brought by four of the biggest for-profit publishers in the world, who have been trying to shut down core programs of the archive since the start of the pandemic. For the sake of libraries and library users everywhere, let’s hope they don’t succeed….”

Battle for Libraries, March 20, 2023 | Fight for the Future

A major lawsuit against the nonprofit Internet Archive threatens the future of all libraries. Big publishers are suing to cut off libraries’ ownership and control of digital books, opening new paths for censorship. Oral arguments are on March 20.

Sign on to show your support for the Internet Archive, libraries’ digital rights, and an open internet with uncensored access to knowledge.

 

With New Model Language, Library E-book Bills Are Back

“It was just over a year ago that a federal judge in Maryland struck down the state’s groundbreaking library e-book law. But with the 2023 legislative year underway, library advocates are back with new model legislation they say can help ensure “fair and equitable licensing terms in e-book contracts for libraries” while avoiding the thorny copyright issue that doomed Maryland’s law.

The revised language, developed with support from nascent library advocacy group Library Futures, takes a “regulate” rather than “mandate” approach. In other words, unlike Maryland’s law, which would have required publishers to offer license agreements to libraries “on reasonable terms” for digital books that were available to consumers, the new legislative language instead focuses regulating the terms of agreements. Key to the revised bill’s effectiveness is language that would render unenforceable any license term that “precludes, limits, or restricts” libraries from performing their traditional, core mission….”

With New Model Language, Library E-book Bills Are Back

“It was just over a year ago that a federal judge in Maryland struck down the state’s groundbreaking library e-book law. But with the 2023 legislative year underway, library advocates are back with new model legislation they say can help ensure “fair and equitable licensing terms in e-book contracts for libraries” while avoiding the thorny copyright issue that doomed Maryland’s law.

The revised language, developed with support from nascent library advocacy group Library Futures, takes a “regulate” rather than “mandate” approach. In other words, unlike Maryland’s law, which would have required publishers to offer license agreements to libraries “on reasonable terms” for digital books that were available to consumers, the new legislative language instead focuses regulating the terms of agreements. Key to the revised bill’s effectiveness is language that would render unenforceable any license term that “precludes, limits, or restricts” libraries from performing their traditional, core mission….”

With New Model Language, Library E-book Bills Are Back

“It was just over a year ago that a federal judge in Maryland struck down the state’s groundbreaking library e-book law. But with the 2023 legislative year underway, library advocates are back with new model legislation they say can help ensure “fair and equitable licensing terms in e-book contracts for libraries” while avoiding the thorny copyright issue that doomed Maryland’s law.

The revised language, developed with support from nascent library advocacy group Library Futures, takes a “regulate” rather than “mandate” approach. In other words, unlike Maryland’s law, which would have required publishers to offer license agreements to libraries “on reasonable terms” for digital books that were available to consumers, the new legislative language instead focuses regulating the terms of agreements. Key to the revised bill’s effectiveness is language that would render unenforceable any license term that “precludes, limits, or restricts” libraries from performing their traditional, core mission….”