Maximizing dissemination and engaging readers: The other 50% of an author’s day: A case study – Green – 2019 – Learned Publishing – Wiley Online Library

“Key points

 

Dissemination should be the other 50% of what authors do: being read and having impact will not happen by itself.
Authors can influence discovery and readership through owned media – i.e. their own communication activities.
Earned media – i.e. when influencers write about your work – is key to reaching larger and more diverse audiences.
There is plenty of data for tracking engagement and use of articles, but it is scattered across multiple tools and providers and can be misleading or even incorrect.
Listservs can have higher engagement than modern, ‘cool’, social networking tools….”

Content marketing boosts open access adoption | Research Information

“But the lack of widespread adoption of OA is often blamed for slowing down research progress. The truth is, accessing the literature is only half of the story. The other half is the obstacle created by the use of specialised language in the literature. That is, the inability to understand the meaning of the research represents an even greater hindrance than access to multidisciplinary collaboration and open science. It is, therefore, important to carefully consider developing value-added content that is designed to make the original OA research accessible to a wider audience….

This approach requires OA publishers to include the option of adding a marketing fee to the APC….”

Permafree on Amazon: How and Why to Give Your Book Away, Plus My Results – Side Hustle Nation

“Why go through all the trouble of writing a book, only to give it away?

Answer: To build an audience.

As we’ve seen in case study after case study, doing business online becomes much easier and much more profitable if you have a built-in audience who loves your work.

I made the case that having a “permafree” book on Amazon is the equivalent of guest blogging on steroids. It’s one of the most highly-trafficked sites in the world, which means the potential to get tens of thousands of eyeballs on your book. You’ll never find a bigger “guest posting” opportunity.

And like a good guest post, your free book can lead people back to your site to learn more about you and opt-in for additional useful content….”