“Elsevier is making major moves away from relying on content sales and toward a future based on selling services to the research community and others. The glaring need this potential service meets is the generally unsatisfactory performance of institutional repositories. Despite years of effort, key problems continue to plague institutional and funding agency repositories — significant effort and overhead for universities/funders, and poor researcher compliance resulting in a mostly empty storehouse. The Elsevier/Florida project, while not a complete solution, suggests how these problems could be solved.”