When is a Publisher not a Publisher? Cobbling Together the Pieces to Build a Workflow Business – The Scholarly Kitchen

“Ultimately, Elsevier’s user acquisition and monetization strategy here is as sophisticated as anything we have seen in scholarly publishing to date. Open access advocates might be concerned about some of these directions, but my sense is that many of these scientists and librarians remain largely focused on trying to compete with, or at least influence, scientific publishing. Building businesses that support, and potentially monetize, researcher workflow is a very different animal.”