“This reminds me of salmon. At my local supermarket, fresh salmon is very expensive – about $46/kg when I checked just now. Some of that is because salmon are expensive to catch, but some of that is because salmon fishing, processing, and sales are all done by for-profit enterprises.* I could find this outrageous, I suppose; but instead, I just don’t buy salmon. I don’t mind salmon; but I don’t love it enough to justify its price, especially compared to other fish species at ¼ to ½ the price. Other folks do love salmon enough to justify its price, so they buy it, and they enjoy it.
Now read that paragraph again, but every time you see the word “salmon”, substitute “publishing in Nature”.
If we’re outraged at the cost of publishing in for-profit journals, we could simply not publish in them. There’s perfectly good but much cheaper fish out there, including excellent (and non-profit) society-run journals. (In my own field, The American Naturalist and Ecology are just two of dozens of superb society-run journals; there are non-profits without society affiliations too.) If we chose not to publish in for-profit journals, we wouldn’t be paying the fees we’re outraged by. If enough of us made that choice, those fees would fall.** Not to nothing – publishing well costs money, and non-profit journals charge to publish too – but by a lot….”