Abstract: The rights retention strategy (RRS) is a new tool to help academic authors retain rights over their manuscripts. This will allow you to freely share your author accepted manuscript at any time. The RRS is simple and elegant; authors need follow only two steps. (1) Add the following text, e.g. to the cover page, or acknowledgements, to your manuscript before submission to a journal: “A CC BY or equivalent licence is applied to the AAM arising from this submission.” (2) Once your article is accepted for publication, you can deposit your version of the manuscript in a public repository. This strategy has been developed by cOAlition-S, but can be used by all authors, irrespective of funding. Here I describe pros and cons of this approach, but recommend its adoption by scholars as a way to retain ownership of their own content.