Category Archives: Switzerland

Social Media in Libraries: Best Practice of the ETH Library in Zurich

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In this interview, Lea Bollhalder, who is responsible for the social media channels of the ETH Library, gives us an insight into the work of the social media team.

Why do you think it is important for libraries and digital infrastructures to be active on social media?

Social media enable direct communication not only between the library and its customers, but also between the library’s customers themselves. This opens up a variety of perspectives. Libraries can use social media to increase their visibility, raise their profile and generate additional website traffic – just to name a few examples. Through social media, libraries can provide relevant, quality information to their target audiences and build relationships between the library, its customers and other stakeholders. The content complements a library’s existing marketing and communication channels.

With the ETH Library, you operate your own channels in various social networks. Why did you decide to use them? Who are your target groups there?

The ETH Library is active on LinkedIn, Twitter, Facebook and Instagram. We have either deleted other channels or no longer actively operate them.

ETH Centrum©, working stations

At the time we chose the channels, we took our goals, target groups and capacities into account. We are constantly checking which channels are becoming more relevant for customers of the ETH Library and which are becoming less popular, and we compare whether our goals can be achieved on the respective channel. For example, we are currently keeping a close eye on current developments on Twitter and Mastodon and are in contact with the ETH Zurich Communications Department.

One of the communication goals of the ETH Library, which also guides our social media strategy, is to sharpen our profile. We want to achieve this on social media by identifying specific target groups for each channel and focusing specifically on them there. On our channels, we address the scientific community of ETH Zurich (students and researchers), the interested public as well as other libraries and their employees, depending on the objective. We have subdivided these target groups even more precisely, defined personas and consistently focus on them when creating social media content.

What topics take place on your social media channels?

The topics are very broad. However, we always strive to provide relevant content for our target groups and continuously collect content ideas. For example, we share tips and tricks for studying and academic writing on Instagram and Twitter, industry news on LinkedIn and content related to our collections and archives preferably on Facebook. On social media, we promote our services, products and events, new blog articles and share curated content – but there should also be room for entertaining content. We regularly involve our followers and ask them about their wishes, e.g. regarding content that is useful and interesting for them.

To fill the social media channels for an institution with good content, you need people who think of the social media team and share information, insights and stories. How do you manage to activate other staff members to provide you with content ideas?

We work with an editorial plan that includes social media as well as all other communication and marketing channels. This makes content planning much easier and we know exactly what is coming up and when. In addition, we maintain a close exchange with various departments of the ETH Library and are included when new communication and marketing activities are planned.

Furthermore, the social media team curates content and asks the specialists at the ETH Library for their opinion regarding the quality and target group relevance of the source found. If we receive subject-specific questions on social media, the respective specialists provide us with the answers.

In addition, we are planning to set up an internal network that will enable us to spontaneously get in touch with the ETH Library staff. This should enable our colleagues to share content inspirations, ideas and images even more effectively with the social media team. Furthermore, employees should help with content curation by sharing interesting news articles, blogs, social media posts, etc. that they have come across. The idea behind this network is not only to curate content more efficiently and to create it faster, but also to allow employees to help shape the ETH Library‘s presence in social media.

Which topics or posting formats work particularly well for you?

Video content generally achieves better results than photo posts – with a few exceptions. On Instagram, we’ve been focusing heavily on Stories since mid-2021, and we’ve also been creating more Instagram Reels for a few months now. However, there are always surprises as to why a certain post was particularly popular or, on the contrary, met with no interest at all. Basically, any format can achieve good results as long as it generates added value for the relevant target group – regardless of whether the post provides useful information or is simply entertaining.

Has a content idea ever backfired?

Yes! In February 2022, the course “How to use the ETH Library in 8 steps for new staff and doctoral students, or what you need to prepare for a zombie apocalypse” took place, which – from our point of view – finally had a really snappy title that we obviously wanted to use for ourselves on social media. We promoted the course on the second day after the start of the war against the Ukraine. The illustration of the course content with zombie illustrations was rightly perceived by our followers as tasteless and inappropriate. We immediately deleted the Instagram Story and apologised. Of course, it was not intentional. This unfortunate incident occurred partly because the course content was prepared particularly early and the social media manager was on vacation at the time of publication. During the preparation time, we had not yet made any connection between the chosen zombie images and the war.

Do you have any good tips for libraries that want to get started with social media?

Always start with the goals and the target groups and consider how a post will generate added value for the relevant target group. The choice of channel should be secondary. A solid social media strategy can help set the right goals and a plan for how to achieve them. It is also important to consider your own resources. If these are limited, it is better to limit oneself to individual channels instead of being present on all social networks, even though one does not have the capacity to regularly provide content on them.

Finally, a little peek into the magic box: what are your favourite social media tools?

  • Hootsuite – makes it easy for us to plan content in advance and analyse our social media activities.
  • Animoto – a simple tool to create video content quickly and without prior knowledge.
  • Canva – no longer an insider tip! With Canva you can create visually appealing content without any design knowledge.
  • Microsoft Excel – sounds boring, but the Excel editorial plan makes content planning and collaboration much easier.
  • chatGPT – we are currently experimenting with this AI text tool. Just ask the AI and never sit in front of a blank page again.

This text has been translated from German.

The ETH Library on the internet:

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We were talking to:

Lea Bollhalder has been working at the ETH Library since July 2018 and is responsible for the social media channels. She studied Human Biology at the University of Zurich and has an additional Master’s degree in Marketing, Service and Communication Management from the University of St. Gallen. She can also be found on LinkedIn.
Portrait: Lea Bollhalder©

Featured Image, ETH outside view: ETH Zürich© / Gian Marco Castelberg

The post Social Media in Libraries: Best Practice of the ETH Library in Zurich first appeared on ZBW MediaTalk.

Best Practice at the ZHB Lucerne: Agile Working in the Context of Small and Large Libraries

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An interview with, Lucerne Central and University Library (Lucerne ZHB)

When and how did you discover agile working for yourself and in the library context?

That was back in 2017 during my OPL (One Person Library) job in the special legal library of a large corporate law firm. The management tried to introduce agile methods “top down”, which meant that I came into contact with them during workshops. I was so impressed that I integrated agile values and methods into my own modest library work.

For example, I visualised all ongoing tasks/projects in my small library using post-its on an improvised Kanban board in the centre of the hallway at the law firm. This led to colleagues viewing my job in a more positive light (“Oh, you take care of this too?”) and often to colleagues drawing the attention of the partner responsible for me to the fact that I needed something from her:him , because I had pinned a note next to her:his name with “Waiting for …” on the board. In the end, I was even allowed to support entire legal teams in implementing agile working and became a kind of “agile coach”, without realising at that time that this job actually exists.

Later, as head of library IT at the ZHB Lucerne, I was able to use agile working throughout an entire team in order to implement IT projects – starting from more complex software updates to system migration projects, through to pilot projects to test entirely new (library) technologies. For a year now, I have been library director – a completely new challenge for me to live agile methods, roles and values in the entire, cross-team and cross-departmental organisation of a library from this position.

Why is agile working useful for modern libraries?

Libraries are not so fundamentally different from other institutions or companies in an agile context. A library is just as interested in “external agility” (PDF, German) as Google or Tesla – it wants to be as successful as possible for as long as possible. You can see this by using measurable outputs such as high number of loans, a large amount of search requests and e-media hits, numerous entrances to the building, excellent occupancy of the study stations, many new registrations, a high number and quality of events including those with lots of participants, a positive media presence, high satisfaction of the users and sponsoring organisations, growing budgets, etc.

This means that libraries need to be innovative, to adapt swiftly to changing contexts and challenges and to always offer those products and services that are in particular demand from their users and partner organisations. This is precisely where agile values and methods can help and promote so-called “inner agility” (PDF, German) by improving internal communication and cooperation through more transparency, a positive error culture as well as flat hierarchies, flexible roles and self-organisation, and by continuously integrating user feedback into the work process.

On the other hand: in many places, the structures which have developed in libraries over a very long period of time often seem to be somewhat rigid and cumbersome. How can agile working function here in spite of this?

By trying it out on a small scale initially. Projects for introducing new services, offers or products are particularly useful in this regard, and ideally those which the library colleagues themselves do not know exactly how to implement in the first place because, for example, the starting situation, the approach and/or the expectations and needs of the users are still unclear.

Furthermore, this working method can be launched particularly successfully if all colleagues involved are integrated and are allowed to contribute to the decision-making process when it comes to implementing agile methods, rituals and principles. Last but not least, you need to obtain the agreement of the manager who has been responsible for the line organisation of the project up to now: agile working can only succeed if this person is prepared to share its knowledge, expertise and responsibilities with the entire project team.

After the initial, hopefully successful and inspiring agile projects (although non-implemented pilot projects can also be regarded as successful ?) this working method can also be fundamentally and permanently established in individual teams, for example by meeting all of the team’s annual targets in an agile manner; by having regular, agile discussion formats that characterise communication in the team; and by implementing retrospectives that allow all colleagues to evaluate and adapt the collaboration within the team.

Several agile teams can be combined into larger agile organisational units at a later stage. Here in Lucerne at the ZHB for example, we have merged all departments from the fields of e-media, IT and Open Access / research and publication support into “Digital Services”. At the TIB Hannover there is an interdisciplinary team that takes care of the agile further development of the AV portal. We are also enviously eyeing the Zurich´s Central Library (ZB Zürich), where the organisational unit “IDE” (information expertise, digital services and development) agilely develops service offerings in the user area (German).

To what extent does the Lucerne Central and University Library actually work in an agile way? Do you have a few examples?

We are still quite a long way off claiming that the entire ZHB Luzern works in an agile way. But in recent years we have been able to gather a great deal of experience with agile projects, for example when we tested, adapted and later introduced our Seat Navigator across all locations (German). This precisely measures how many of our study stations are occupied down to each individual seat.

The example of the Seat Navigator

The starting position was that our location at the uni/PH building was in high demand, particularly during examination periods. Students were practically fighting over the available seats in the library and had developed creative reservation techniques (German).

We weren’t able to offer more places just like that, but we had the idea of using IoT sensors at each seat to measure exactly whether it was occupied or free.. We are able to make the total number of available study stations at all locations visible online, and if the occupancy is too high at one location, to spread it more evenly. In this way, users should be able to quickly find a free place in the building and also decide at home to go to the library location that currently has the most free places.

Reading Room at the Uni PH Building, one of four Locations of the Lucerne Central and University Library

If we hadn’t approached this pilot project using the agile method (= quickly testing a small-scale prototype to get targeted feedback from users and taking adjustments into account whilst still in the project phase), we wouldn’t have been able to find out as quickly that the system can only function with a break mode which, as well as showing free (green) and occupied (red) seats also shows those that have been left temporarily for a break (yellow). It was only following this feedback and the respective adjustment that we were able to lay the foundation required to operate the system at all four ZHB locations with over 700 sensors.

The example of the Lucebro AI Software

We also selected a similar agile approach when testing our “Lucebro” AI software (German), with which we wanted to (partly) automate recurring questions & answers in the daily communication with our users. Alongside pilot tests, continually gathering feedback and relevant adjustments to the software, in this case it was predominantly the complete transparency of all project steps as well as the involvement of all employees in the implementation which provided a good example of agility. Despite the tricky issue of automated advice, in the end 75% of all employees actively helped in training the AI software to handle frequently asked questions & answers from the information service. Even if the project was not ultimately implemented in a productive manner, owing to a poor cost-benefit ratio, it was a complete success in terms of in-house collaboration and experiences gained in comparison to classic project management.

The example of the “Luzi” Pepper Robot

The deployment of our Pepper robot (German) also demonstrates how even failed projects can be seen as successful in the context of positive (= agile) error culture. Instead of investing a great deal of time and money in AI software and developing this, at best, without considering the needs of our users, we have learned that these kinds of solutions need to be as low-threshold as possible, in order to be accepted by library users.

This means that the training data from the Lucebro project are now being used to teach our Pepper robot “Luzi” the most frequently asked questions & answers about the library. It is then very easy to speak to Luzi directly and personally on site, and she patiently explains all day long how to access the Wifi or how you register for the first time. Naturally we are also continually asking our users for feedback in this regard, as to how Luzi could help them further, and we are developing her continually.

You were responsible for the introduction of the swisscovery library platform throughout Switzerland. Is it right that you used agile methods to develop and improve the platform? Which ones exactly? Were you successful?

Well, it was certainly not due to me alone: swisscovery was launched as a joint network of 475 libraries and a national research platform in December 2020 (German), and this required many years of dedication and enthusiasm from over 2000 library colleagues from all over the country. I was only actively involved in the introductory project for the ZHB Luzern as group coordinator for the integration of our network of Central Switzerland (higher education institution) libraries into swisscovery.

However, things only really became agile after the launch, when our national research platform came under criticism (German). The senior management of the Swiss Library Service Platform (SLSP), which operates swisscovery for the libraries, reacted to this by switching the further development of swisscovery to agile working methods, which had been planned anyway, in order to respond more quickly to the most pressing criticisms of our library users.

Ever since, I have been able to incorporate the perspective of the 15 shareholder libraries behind SLSP AG to the agile project team made up of SLSP and library colleagues (PDF, German) and work on specific improvements to the search interface.

We rely on Scrum as a framework and jointly maintain a backlog with all adaptation requests that we generate from interviews with users, from support tickets in SLSP and from direct feedback on Twitter. We pool adaptation requests according to topic and priority into month-long sprints, during which we develop solutions together, before updating them directly in the national overview of swisscovery. After every sprint we review the adaptations achieved and plan the next sprint. Compared to the previous frequency, the agile procedure is a complete success. In six months we were able to fix the most urgent problems, decisively improve the user friendliness of swisscovery and even enjoy a little praise now and then.

Your favourite tools or methods for agile working?

I am a big fan of Kanban because it allows you try things out rapidly, and uses fewer strict rules, rituals and time limits compared with Scrum. On a Kanban board, the pending to-dos for a team or a project can be easily made transparent for all who are interested. With this important foundation in place, it is possible to try out further agile principles such as daily/weekly stand-ups and a step-by-step transition towards self-organisation of the team. If virtual Kanban boards such as Trello, MeisterTask or Stackfield are used, everything can be achieved regardless of time and location, which became an important element over the past two years of the pandemic.

Scrum, on the other hand, has the advantage that it contains a complete framework and not just one method and, in addition to the rituals and practices, raises awareness of the fact agile working must be underpinned by fundamental values and a cultural change; without this, no tool, no matter how exciting, would bring any positive effect at all to the collaboration.

In our fast-moving digital world, new, optimised tools are continually being developed. How do you motivate your colleagues to openly try out new working methods and tools?

This only works by setting an example and actively using these methods and tools in your own work. What’s even more important is that I, particularly as a manager, must support the agile values, for example by making my own objectives and projects transparent for everyone involved, opening up active participation in them for anyone who is interested and not getting tied up with hierarchies; that I myself have the courage to try things out quickly, and immediately subject myself to the (sometimes merciless ?) feedback of the respective target group and that I can also deal with the situation positively if my attempts fail, because I am nevertheless always able to learn something from them. In my personal experience, this is the best way to motivate my colleagues to engage in these new forms of communication and cooperation.

You are a member of the Community of Practice: “Agilität in Bibliotheken” (agility in libraries) on Twitter. What does this actually mean?

Approximately 70 library colleagues from Germany, Austria and Switzerland who already actively use agile working methods in library contexts have joined together in the Community of Practice. We meet on a monthly basis to discuss things – and of course in agile discussion formats such as Lean Coffee. These are not so much about sharing showpiece and glossy projects, but much more about open and honest discussion concerning issues and problems which we encounter when implementing agile working practices in our team or throughout the library. It’s often the collective intelligence of the community that finds solutions with its pooled wealth of knowledge. But sometimes we’re simply also a self-help group. Colleagues who already use agile working in libraries or would like to start using it immediately and who are looking for advice are welcome to contact us: Community of Practice “Agilität in Bibliotheken” (agility in libraries) on Twitter (German).

What would you recommend to colleagues who would like to get into agile working? What are good starting points?

My experience has been that transparency is a good start for agile working. From the moment that I – as project, team or department manager – make all steps/tasks in a project or an annual objective completely transparent for all colleagues, further important steps towards agility often arise by themselves. As soon as my colleagues get an insight into all correlations of a project, they usually give feedback, point to possible problems and contribute suggestions for improvement. This can then be consolidated in rituals such as daily stand-ups and, from there, it’s only a short step towards not only delegating but actively inviting colleagues to take on and complete tasks from the backlog and report back on them during the stand-up. If we then also manage to continually integrate feedback from the actual target group for whom the project, new service or new product is intended into this workflow, then we have already achieved a great deal. Entirely in keeping with the agile mindset, I can therefore simply recommend: just give it a try; things will go wrong anyway. ?

This text has been translated from German.

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We were talking with Benjamin Flämig

After or during his Master’s degree in History/German in Berlin and ten years in the private sector context (Information & Knowledge Management in international business law firms), Benjamin Flämig’s completion of his part-time MALIS degree at the TH Köln in 2018 led him to the Lucerne Central and University Library as Head of IT, where strategy and organisational development, the launch of swisscovery and one or two construction and pilot projects kept him well occupied. Since February 2021, he has even been able to take on responsibility there as Director. Benjamin Flämig can be found on Twitter, LinkedIn and ORCID.
Portrait: Benjamin Fläming [CC BY 4.0]

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