Is this a scam or a new low for Elsevier?

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I got the following mail today. I genuinely don’t know whether it’s a scam or an unacceptable spam from Elsevier:

Measurement <measurement@elsevier.com>
9:54 AM (18 minutes ago)
Dear Dr. Peter Murray-Rust,
You have received this system-generated message because you have been registered by an Editor for the Elsevier Editorial System (EES) – the online submission and peer review tracking system for Measurement.

Here is your username and confidential password, which you will need to access EES at http://ees.elsevier.com/meas/
Your username is: REDACTED
Your password is: REDACTED

The first time you log into this new account, you will be guided through the process of creating a consolidated ‘parent’ profile to which you can link all your EES accounts.

If you have already created a consolidated profile, please use the username and password above to log into this site. You will then be guided through an easy process to add this new account to your existing consolidated profile.

Once you have logged in, you can always view or change your password and other personal information by selecting the “change details” option on the menu bar at the top of the page. Here you can also opt-out for marketing e-mails, in case you do not wish to receive news, promotions and special offers about our products and services.

TECHNICAL TIPS:
1) Please ensure that your e-mail server allows receipt of e-mails from the domain “elsevier.com“, otherwise you may not receive vital e-mails.
2) We would strongly advise that you download the latest version of Acrobat Reader, which is available free at: http://www.adobe.com/products/acrobat/readstep2.html
3) For first-time users of Elsevier Editorial System, detailed instructions and tutorials for Authors and for Reviewers are available at: http://help.elsevier.com/app/answers/list/p/7923

Kind regards,
Elsevier Editorial System
Measurement

For further assistance, please visit our customer support site at http://help.elsevier.com/app/answers/list/p/7923. Here you can search for solutions on a range of topics, find answers to frequently asked questions and learn more about EES via interactive tutorials. You will also find our 24/7 support contact details should you need any further assistance from one of our customer support representatives.

I went to the sites and although they had Elsevier logos they were of low quality and didn’t have the normal branding that is so beloved of Elsevier.
So I think it’s a scam with fake emails and URLs.
But if it isn’t, then it’s appalling. To take me and my email into a company system, add me to the system without my permission is appalling. If it turns out to be Elsevier I shall write to David Willetts, MP.
And of course they are wasting their time as I have publicly committed to have nothing to do with helping Elsevier.