English title: Open Access and Big Business: How Open Access Became a Part of Big Publishing
Article in Swedish with this English abstract: This study explores the Open Access phenomenon from the perspective of the commercial scientific publishing industry. Open Access has been appropriated by commercial publishers, once sceptical opponents of the concept, as a means among others of distributing scholarly publications. The aim of this study is to highlight a possible explanation as to how this has come about by looking at the internal and external communication of two of the main scholarly publishing industry organizations, the STM Association and the PSP division of the AAP. Via a thematic analysis of documents from these organizations, the dissertation aims to explore how the publishers’ communication regarding Open Access has changed over time. Furthermore, the study takes on how these questions are interlinked with notions of power and legitimacy within the system of scholarly communication. The analysis shows two main themes, one that represents a coercive course of restoring legitimacy, where publishers’ value-adding is stressed and at the same time warning of dangerous consequences of Open Access. The other theme represents a collaborative course of action that stresses the importance of building alliances and reaching consensus. Results show that there has been a slight change in how the publishing industry answers to public policies that enforce Open Access. One conclusion is that this is due to the changing nature of said policies.