“In the OA report, when asked whether authors had ever published in an OA journal, the majority of researchers from each country responded affirmatively (B, 68% of 1,133 respondents; I, 57% of 213; J, 59% of 708; UK 60% of 111; US, 51% of 419), except for China (34% of 2,085) and South Korea (44% of 409; roughly equal, yes verses no). Overall, across all survey respondents, with Yes at 45% and No at 35%, OA advocates may feel comfortable that the pendulum is swinging in the right direction. However, there are some striking differences in the geographic profiles of whether or not an author chooses to publish in an OA journal, with an overall 9% of responding authors indicating that they don’t know what OA publishing is.
For example, in response to why respondents chose to publish in an OA journal, more than 60% of authors in almost all geographic areas responded “I wanted my paper to be read by a larger audience” (B, 60% of 766; C, 69% of 710; I, 64% of 121; J, 64% of 415; UK, 63% of 67; US, 60% of 215), however in South Korea, only 37% of 181 authors responded in such a manner, and instead, 71% of 181 authors indicated that “I chose the journal that was the best fit for my paper and it happened to be OA”. This was in striking contrast to authors in the UK, for which the “best fit being OA” response was only indicated by 31% of 67 authors. Notably, when authors in the UK who had “never” published in an OA journal were asked why, 65% (of 34) said “I chose the journal that was the best fit for my paper and it happened to be a subscription journal”. …”