On business model generation for open access monographs | Martin Paul Eve | Professor of Literature, Technology and Publishing

“This week for our COPIM reading group we are turning to Osterwalder, Alexander, Yves Pigneur, and Tim Clark, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Hoboken, NJ: Wiley, 2010). Part of what we are doing is thinking through the different business models that can support open publication of monographs and figuring out how to implement these on the ground. Part of that work involves understanding what a business model is, of what it consists, and how new models can be generated. Here are my very loose jottings on this.

Osterwalder et al. propose nine building blocks within a business model:

Customer segments that are served;
Value propositions that those customers are offered;
The channels through which the value propositions are delivered;
The relationships that are established with each customer segment;
The revenue streams that result from the value propositions;
The key resources and assets that allow the delivery of the value propositions;
The key activities that deliver the value propositions;
The key partnerships that deliver the value propositions;
The cost structure that results from the business model.

It is worth devoting a little time to some of these in turn with respect to academic publishing and monographs….”